Soma Sengupta

I focus on how international companies approach entry, expansion, and long-term growth in the Indian market, one of the world’s most complex, fragmented, yet opportunity-rich economies.

 

​​My perspective is shaped by years of close exposure to global organisations navigating India, where strategic intent often collides with local realities. I examine how companies move beyond assumptions, interpret on-the-ground signals, and translate local context into decisions around market entry, go-to-market design, and scale.

 

​​Much of my work has centred on questions such as:

• Where to play in a diverse and uneven market

• How products and offerings are taken to market

• How organisations build partners, channels, and operating models that can scale over time​

 

My experience spans India market entry and internationalisation, go-to-market and sales model design, partner and channel ecosystems, and long-term market positioning, particularly for European and global firms engaging with India.​

 

Through this platform, I share practical insights, real project exposure, and hard-won lessons drawn from observing how companies actually operate in India, what works, what breaks down, and why success here requires far more than a well-designed strategy.